Becoming Demand Driven requires a fundamental shift from the centrality of supply and cost based operational methods (commonly referred to as “push and promote”) to a centrality of actual demand and flow based methods (commonly referred to as “position, protect and pull”). The term “actual demand” is extremely important in distinguishing it from a re-branded and somehow superior forecasting approach.
|Event Date||02-19-2020 6:00 pm|
|Event End Date||02-19-2020 8:30 pm|
|Registration Start Date||01-07-2020 8:00 am|
|Cut off date||02-17-2020 8:00 pm|
|Location||Hotel Lucerna - Cd Juárez|